Swicki Technology

Eurekster's patented swicki technology automatically leverages the knowledge and behavior of online communities to add weight and vertical specificity to search results. Unique swicki features include buzzclouds® of recent searches and ranked results reflecting the expertise and interests of the host and community.

Swicki Defined

A swicki is a customized, community-driven social search engine that delivers results more relevant to the specific community the swicki is serving. Features of the swicki platform include:

• Powerful web crawling technologies
• Filters and parameters that are defined by publisher hosts
• Algorithms that automatically and passively capture user behavior to identify users interests
• Dynamic search results that can be ranked and commented on by hosts and end-users
• A buzzcloud® of hot search terms that graphically displays the frequency of recent searches
• Community features allowing for active collaboration between moderators and users including AJAX voting, Q&A and user-submitted results

Eurekster developed the swicki technology to allow publishers of all sizes to host search, enhance search engine marketing for advertisers and improve search for end-users.

Publishers

Eurekster allows publishers to apply filters and conditions to search results producing better user experience and retention. The publisher can also allow the system to adjust for passive audience reactions, and active audience feedback. With these tools, publishers can now harness their focused expertise and audience to become vertical search destinations.

On swicki-enabled sites the value of search words, ad placements, click-through and other merchandising vehicles is increased benefiting advertisers.

Users

End-users find more relevant results and a visible list of dynamic hot searches presented in a buzzcloud when searching on a swicki-enabled site. Swickis further refine and rank results once users start engaging. Users are able to contribute passively or actively through tagging, Q&A or posting results directly into the results page.

To learn more, read our FAQ.

Anyone can build, monetize and add their own swicki to their site using our self-serve tool.